The 2024 Toyota Crown Commands Attention on the Road

As an automotive journalist who test drives several different cars each month, I occasionally find myself at the wheel of a uniquely captivating automobile that really turns heads. And as I have navigated my way around town this week, there is absolutely no doubt that the new 2024 Toyota Crown falls into the category of being the type of vehicle that grabs attention. Recently added to the Toyota lineup, this reimagined sedan defies convention with its individualistic styling, looming stance, and contemporary design. Available in three grades comprised of XLE, Limited, and Platinum, the Toyota Crown boasts a dynamic and bold exterior with sleek lines, noticably large wheels, and an aerodynamic shape that immediately commands a second glance on the road.

Along with the architectural uumph of the bold exterior, the Crown offers a sporty driving experience, impressive fuel efficiency, a choice between two electrified powertrains, and standard AWD across all grades. Drivers are offered an option of two hybrid powertrains including the Hybrid MAX system exclusive to the Platinum grade and the Toyota Hybrid System (THS) available on the XLE and Limited grades. The Hybrid MAX system delivers an impressive 340 net combined horsepower and a net 400 lb-ft. of torque, offering satisfying acceleration and exhilarating performance. Meanwhile, the THS system pairs front and rear electric motors with a 2.5-liter engine, providing exceptional fuel efficiency with an EPA-estimated 41 MPG combined city/highway rating.

Built on Toyota's GA-K platform (TNGA-K), the Toyota Crown boasts an elevated stance and standard 19-inch or available 21-inch wheels (the largest ever on a Toyota sedan) that contribute to its commanding presence on the road. In terms of exterior design, the Toyota Crown's dynamic body style is accentuated by sweeping character lines and a broad rear end, giving it a head-turning look that definitely sets it apart from other sedans on the market. Available in a range of eye-catching colors including Black, Oxygen White, Magnetic Gray Metallic, Heavy Metal, and Supersonic Red, with a unique bi-tone paint option available on the Platinum grade, the Toyota Crown offers a variety of customization options for discerning consumers.

Beyond its striking appearance, the Crown prioritizes cabin quietness and comfort, with meticulous attention to detail in noise reduction and insulation. The high-strength TNGA-K platform and advanced suspension tuning minimize vibration and road noise, while acoustic glass and strategically placed insulation materials ensure a serene and tranquil driving experience. The spacious cabin exudes refinement with unique color combinations, available leather-trimmed seating, and a host of advanced technology features including a full digital display, piano key controls, vertical wireless charging port, and the latest Toyota Audio Multimedia system with available 11-speaker JBL® Premium audio system. From its captivating exterior design to its refined and luxurious interior, the Crown truly sets a new standard for elegance, performance, and comfort in the sedan segment.

The 2024 Toyota Crown comes equipped with cutting-edge technology features designed to enhance connectivity, convenience, and entertainment for both drivers and passengers. All Toyota Crown models feature the Toyota Audio Multimedia system, boasting an available 12.3-inch touchscreen that offers a wide range of connectivity and convenience features, including the available subscription-based Intelligent Assistant feature by which users can initiate voice-activated commands to search for directions, find points of interest, adjust audio controls, change cabin temperatures, and more. In terms of audio experience, the Limited and Platinum grades come standard with an audiophile-worthy JBL® Premium Audio System boasting 11 speakers including a rear subwoofer powered by an 8-channel amplifier. Acoustically tuned specifically for the Toyota Crown, this premium audio system provides an immersive and high-fidelity listening experience to complement the interior environment.

The 2024 Toyota Crown makes its mark as a standout addition to the Toyota sedan lineup, commanding attention with its captivating design and impressive performance capabilities. From its sleek lines and bold exterior to its dynamic driving experience and fuel-efficient hybrid powertrains, the Crown offers a compelling combination of style and substance. As drivers hit the road in this reimagined sedan, they can't help but turn heads and draw admiration from onlookers. With its individualistic styling and innovative features, the Toyota Crown proves that it is indeed a vehicle worth noticing in today's automotive landscape.

Toyota team members work very aggressively at research and development to discover cutting-edge technology for propelling the company forward. It's impressive to see the fruits of their efforts reflected in these rankings every year.

Frederick Mau, intellectual property counsel and director of Patent Licensing for Toyota Motor North America

In the News

Toyota Maintains Leadership in Automotive Innovation, Top Spot Among Automakers in Annual U.S. Patent Ranking
Securing its position at the forefront of U.S. automotive innovation for the 10th consecutive year, Toyota has been awarded more patents from the United States Patent and Trademark Office (USPTO) than any other automaker according to an annual report by the Intellectual Property Owners Association (IPO). Despite a challenging year that saw a 3% overall decline in patents granted across all industries in the United States, Toyota ranked seventh among all companies awarded patents in 2023, receiving a total of 2,667 patents. This achievement continues to underscore Toyota's unwavering commitment to innovation, particularly in areas critical to the future of mobility such as electrification and intelligent transportation solutions, said Sandra Phillips Rogers, senior vice president of Corporate Resources and chief legal officer at Toyota Motor North America. Our focus is on creating sustainable and advanced technological solutions and contributing to the betterment of society and the industry at large, all while ensuring our innovations are recognized through filings with the USPTO. Source: Toyota

Specifications

Engine: Hybrid MAX 2.4L 4-Cylinder Turbocharged
Horsepower: 340 combined system net
Transmission: Direct Shift 6-speed
Wheels: 21"
Sound: JBL 11-speaker audio system
Touchscreen: 12.3" Toyota audio multimedia
Color: Supersonic Red
Fuel: 29/32/30 (mpg city/highway/combined)
MSRP (starts): $40,050
MSRP (shown): $55,449

Learn More

For more information or to test drive this vehicle for yourself, stop by a local dealer or visit online at:
Toyota | Crown

About Toyota

Toyota (NYSE:TM) has been a part of the cultural fabric in the U.S. and North America for more than 60 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands. During that time, Toyota has created a tremendous value chain as our teams have contributed to world-class design, engineering, and assembly of more than 39 million cars and trucks in North America, where we have 14 manufacturing plants, 15 including our joint venture in Alabama (10 in the U.S.), and directly employ more than 47,000 people (over 36,000 in the U.S.). Our 1,800 North American dealerships (nearly 1,500 in the U.S.) sold 2.8 million cars and trucks (2.4 million in the U.S.) in 2019.